Want more customers? Get your customers to do the work for you. Referred customers aren’t just good—they’re great. They convert faster, spend more, and, here’s the kicker: they bring in even more customers. That’s right. A referred customer is 71% more likely to refer someone

A quick guide for ecommerce brands on critical segments every Klaviyo account should have to target the right customers and maximize revenue Why Segmentation is a Game-Changer Not all subscribers are the same. Some are new visitors, others are loyal buyers, and some are just browsing. Treating them the same

Learn how to create a 5-email welcome flow that converts subscribers into customers. Discover why welcome emails average 51% open rates and boost spending by 58%. Step-by-step guide included.

Email design is more than just aesthetics—it’s strategy in action. A well-designed email captures attention, builds trust, and drives conversions. This blog provides actionable design principles backed by studies to help you create emails that not only look good but also deliver results. 1. Visual Hierarchy: Guide Attention

Speed kills. Not in the way you think. In ecommerce, speed kills conversion rates. A razor-sharp study from Würzburg University cut through the conventional wisdom of ecommerce. Faster isn't better. Not always. When your package arrives too quickly, customers return more products. The data doesn't lie.

Picture this: A customer fills their cart with care. They’ve picked their favorites. Then—just like that—they disappear. If you’ve ever run an online store, you’ve seen it happen. 60-75% of carts are abandoned before checkout. But here’s the good news: it’s not over.

A recent study uncovered a surprising tool for ecommerce marketers: italicized fonts. These fonts, which subtly lean forward, don’t just add style—they can actually drive higher engagement in promotional emails. By creating a sense of urgency and movement, italicized fonts encourage customers to take action, especially when paired

Why Color Matters in Email Marketing Color isn’t just decoration. It’s a tool that affects how customers feel and act once they open your email. In a recent study, researchers Sarah L. Thompson and Michael J. Green showed how color psychology impacts email engagement. Different colors evoke different

Email is more than a promotion channel; it’s a direct connection to your customers, a powerful tool for building relationships that drive loyalty and trust. Brands like The Black Stuff excel in this approach, using witty, engaging emails that customers genuinely enjoy reading. Let’s explore how a well-planned