This topic discusses the key differences between Click Rate and Click-Through Rate, highlighting when to prioritize one metric over the other for specific campaign goals.

The client shared his screen via Zoom and the first glance at the Klaviyo dashboard told me everything. 10 percent attributed revenue. Three basic flows. Sporadic campaigns. A list growing dust instead of sales. Numbers don't lie. The best clients that I ever had made forty percent or

"I'll just come back and buy it later." Ever said that to yourself while shopping online? We all have. And guess what? 7 out of 10 shoppers never return to complete their purchase. That abandoned cart represents more than just a lost sale—it's

The first sale is good. The second is better. The third means you're doing something right. You want customers for life, not just one night. That's where the post-purchase flow comes in. It's how you get them to stick around after checkout. How you

Every ecommerce store has the same problem. People add things to their cart, then vanish. It happens all the time. A shopper picks out a product, clicks "Add to Cart," and then, for whatever reason, they never complete the purchase. It’s frustrating. It’s costly. And it’

Want more customers? Get your customers to do the work for you. Referred customers aren’t just good—they’re great. They convert faster, spend more, and, here’s the kicker: they bring in even more customers. That’s right. A referred customer is 71% more likely to refer someone

A quick guide for ecommerce brands on critical segments every Klaviyo account should have to target the right customers and maximize revenue Why Segmentation is a Game-Changer Not all subscribers are the same. Some are new visitors, others are loyal buyers, and some are just browsing. Treating them the same

Learn how to create a 5-email welcome flow that converts subscribers into customers. Discover why welcome emails average 51% open rates and boost spending by 58%. Step-by-step guide included.