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Introduction: Why Cross-Selling Matters for Pet Businesses As a pet brand owner, you're already familiar with the deep bond between pets and their owners. That emotional connection creates a unique opportunity: pet parents are willing to go the extra mile for their furry, feathered, or scaled family members.

This topic discusses the key differences between Click Rate and Click-Through Rate, highlighting when to prioritize one metric over the other for specific campaign goals.

"I'll just come back and buy it later." Ever said that to yourself while shopping online? We all have. And guess what? 7 out of 10 shoppers never return to complete their purchase. That abandoned cart represents more than just a lost sale—it's

The first sale is good. The second is better. The third means you're doing something right. You want customers for life, not just one night. That's where the post-purchase flow comes in. It's how you get them to stick around after checkout. How you

Every ecommerce store has the same problem. People add things to their cart, then vanish. It happens all the time. A shopper picks out a product, clicks "Add to Cart," and then, for whatever reason, they never complete the purchase. It’s frustrating. It’s costly. And it’

Want more customers? Get your customers to do the work for you. Referred customers aren’t just good—they’re great. They convert faster, spend more, and, here’s the kicker: they bring in even more customers. That’s right. A referred customer is 71% more likely to refer someone