Speed kills. Not in the way you think. In ecommerce, speed kills conversion rates. A razor-sharp study from Würzburg University cut through the conventional wisdom of ecommerce. Faster isn't better. Not always. When your package arrives too quickly, customers return more products. The data doesn't lie.

Picture this: A customer fills their cart with care. They’ve picked their favorites. Then—just like that—they disappear. If you’ve ever run an online store, you’ve seen it happen. 60-75% of carts are abandoned before checkout. But here’s the good news: it’s not over.

A recent study uncovered a surprising tool for ecommerce marketers: italicized fonts. These fonts, which subtly lean forward, don’t just add style—they can actually drive higher engagement in promotional emails. By creating a sense of urgency and movement, italicized fonts encourage customers to take action, especially when paired

Why Color Matters in Email Marketing Color isn’t just decoration. It’s a tool that affects how customers feel and act once they open your email. In a recent study, researchers Sarah L. Thompson and Michael J. Green showed how color psychology impacts email engagement. Different colors evoke different

Email is more than a promotion channel; it’s a direct connection to your customers, a powerful tool for building relationships that drive loyalty and trust. Brands like The Black Stuff excel in this approach, using witty, engaging emails that customers genuinely enjoy reading. Let’s explore how a well-planned

What is Ecommerce Email Marketing? Ecommerce email marketing is simple. You send emails to people who care about what you sell. Your emails drive sales, keep customers engaged, and build loyalty over time. Unlike social media or paid ads, email is an “owned” channel. You control it. You own your