Timur Ali

August is the weird middle child of the calendar. There are no major festivities, the holiday season ends, and Halloween is still too far away to matter. You’re somewhere in the middle too, staring at a draft, trying to write something that doesn’t sound like, “Hey, we exist!

Stuck on what to send this July? These newsletter ideas keep things fun, fresh, and click-worthy so your emails feel like a delight, not a delete

Start With Why: The Power of Going Direct Great brands don’t just push products. They inspire people. Simon Sinek says, "People don't buy what you do; they buy why you do it." DTC marketing is not about cutting out the middleman to boost profits—it’

“Message truncated” means part of your email was cut off because it exceeded size limits. This can hide key content, tracking, or legal links. Learn why this happens and simple steps to fix it, so your full message reaches and engages your audience every time.

Introduction: Why Cross-Selling Matters for Pet Businesses As a pet brand owner, you're already familiar with the deep bond between pets and their owners. That emotional connection creates a unique opportunity: pet parents are willing to go the extra mile for their furry, feathered, or scaled family members.

This topic discusses the key differences between Click Rate and Click-Through Rate, highlighting when to prioritize one metric over the other for specific campaign goals.

"I'll just come back and buy it later." Ever said that to yourself while shopping online? We all have. And guess what? 7 out of 10 shoppers never return to complete their purchase. That abandoned cart represents more than just a lost sale—it's

The first sale is good. The second is better. The third means you're doing something right. You want customers for life, not just one night. That's where the post-purchase flow comes in. It's how you get them to stick around after checkout. How you