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Timur Ali

Click Rate vs. Click-Through Rate: What's the Difference and Why It Matters for Email Marketing

This topic discusses the key differences between Click Rate and Click-Through Rate, highlighting when to prioritize one metric over the other for specific campaign goals.

April Email Newsletter Ideas: Creative Campaigns to Inspire Your Audience

April is a goldmine for email marketers. Between major holidays, quirky national days, and seasonal shifts, it’s packed with opportunities to connect with your audience in fresh, engaging ways. But here’s the catch—everyone’s sending emails. To stand out, you need more than just another generic campaign.

Add-to-Cart Abandonment Fix: The 4-Part Email Strategy That Works

"I'll just come back and buy it later." Ever said that to yourself while shopping online? We all have. And guess what? 7 out of 10 shoppers never return to complete their purchase. That abandoned cart represents more than just a lost sale—it's

Increasing CLV using Post-Purchase Flow

The first sale is good. The second is better. The third means you're doing something right. You want customers for life, not just one night. That's where the post-purchase flow comes in. It's how you get them to stick around after checkout. How you

Why Most Ecommerce Brands Struggle with Cart Abandonment (And How to Fix It)

Every ecommerce store has the same problem. People add things to their cart, then vanish. It happens all the time. A shopper picks out a product, clicks "Add to Cart," and then, for whatever reason, they never complete the purchase. It’s frustrating. It’s costly. And it’

The Referral Effect: How One Happy Customer Can Bring You Many More

Want more customers? Get your customers to do the work for you. Referred customers aren’t just good—they’re great. They convert faster, spend more, and, here’s the kicker: they bring in even more customers. That’s right. A referred customer is 71% more likely to refer someone

Mastering Core Segmentation in Ecommerce Email Marketing

A quick guide for ecommerce brands on critical segments every Klaviyo account should have to target the right customers and maximize revenue Why Segmentation is a Game-Changer Not all subscribers are the same. Some are new visitors, others are loyal buyers, and some are just browsing. Treating them the same

Crafting a Welcome Email Flow That Converts

Learn how to create a 5-email welcome flow that converts subscribers into customers. Discover why welcome emails average 51% open rates and boost spending by 58%. Step-by-step guide included.

Designing Emails That Sell: Actionable Principles for Impactful Email Design

Email design is more than just aesthetics—it’s strategy in action. A well-designed email captures attention, builds trust, and drives conversions. This blog provides actionable design principles backed by studies to help you create emails that not only look good but also deliver results. 1. Visual Hierarchy: Guide Attention

The Return Risk: How Overpromising on Delivery Can Backfire

Speed kills. Not in the way you think. In ecommerce, speed kills conversion rates. A razor-sharp study from Würzburg University cut through the conventional wisdom of ecommerce. Faster isn't better. Not always. When your package arrives too quickly, customers return more products. The data doesn't lie.